When we launched Priority in 2014, we set out on a mission to make cycling simpler for everyday riders. As we grew our line of bicycles, we felt one of the biggest hurdles cyclists face today is feeling safe on the road.  The marketplace has been focused on technology to make bikes faster, lighter, and more customizable, but we’ve seen first-hand that these new features haven’t made them safer.

A few months ago, we were approached by agency 22squared and Southeast Toyota to be a part of their latest project: How could the safety features of a Toyota Camry car inspire a new wave of safety for cyclists? The 2018 Camry has features such as lane awareness and predictive alerts that provide seamless cues for drivers to be more aware of their surroundings.  Could these concepts be integrated into a bicycle for cyclists to produce the same results?

In experiencing the Camry features first hand, we were challenged to create a tech-forward bicycle prototype that could help support safety in the bicycle community. With the help of our long-time friend, tech guru, Science Channel TV host, and Executive Editor of Make: magazine, Mike Senese, we set out to create a one-of-a-kind bicycle that features an integrated safety system that can react to what’s happening on the road without being obtrusive to riders. 

In the video above you can see how our team moved from understanding the challenge, to brainstorming features, and then rapidly prototyping a new style of bicycle using our Continuum Onyx as a foundation.  While this prototype is not something we will be adding to our product line just yet, it has inspired us to create some new thinking around safety innovations for our models moving forward. 

Today is National Bike to Work Day. As this day raises awareness for cycling and commuters across the country, I also hope that Priority and this project can help to encourage a better dialogue between cyclists and motorists. Internally at Priority it’s been a catalyst for innovation that we hope will one day lead to making the roads safer for everyone.

Happy Bike Day and Month! We hope you are able to get out and ride and enjoy time on two wheels.

Dave & The Priority Team

May 17, 2018 by Dave Weiner